AutoNation Inc. is dropping the John Elway name from its Denver-area dealerships and replacing it with a newly created brand called "Go."
The move ends a nine-year association with Elway and removes one of the most visible and recognizable names from Denver's commercial landscape.
Fort Lauderdale, Fla.-based AutoNation will unveil the Go name for its 16 Denver-area dealerships this month.
ARE THEY STUPID? His name has more recognition than you could EVER IMAGINE in Denver. From what I hear, he wanted alot of money to continue his licensing agreement with AutoNation. BUT THEY SHOULD'VE PAID IT.
Who wants to buy a car from a place called "Go?"
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