Wednesday, October 11, 2006

Think the Dress is Bad? Look at Her Ratings!


Things aren't looking so good for Katie. The fifth week in her new job was the toughest for Ms. Couric, whose viewership on the CBS Evening News has dropped each week since her debut the day after Labor Day. Her broadcast averaged 7.04 million viewers last week, third to NBC's Nightly News (8.56 million) and ABC's World News (7.97 million), according to Nielsen Media Research.

The steady erosion is a discouraging sign, especially after 13.6 million people tuned in for Couric's first broadcast.

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